The Best Digital Products to Sell on Etsy in 2023 

Are you looking for the best digital items to sell on Etsy or other online marketplaces? You’ve come to the right place.

Etsy is a popular marketplace for handcrafted products and crafts supplies. But it’s also an excellent place to sell digital downloads.

Selling digital downloads through Etsy is usually more profitable. The overheads are minimal. Digital files are easier to sell than physical products because you only need to create them once.

Finding digital products to sell is the only issue.

We’ve put together a list of some of the best digital items to sell on Etsy. You can also see examples of Etsy shops that are already successful at selling these products.

Etsy sells digital arts & crafts products.

Here are some tips and examples for selling digital products in the arts & crafts category on Etsy.

Crochet patterns

Etsy is primarily a marketplace for makers and craftspeople, so it’s not surprising that crochet patterns are among the most popular digital products. If you don’t know already, crochet is a needlecraft that uses a hook to make fabrics.

These patterns show you how to make certain designs. They usually include step-by-step instructions with photographs and diagrams.

These wonderful coloring pages can be printed from Etsy’s MyPrintsCollection. This set includes over 200 pages of geometric patterns. The seller added a bonus set of nine crayons Procreate brushes to add value for buyers who want to color the images digitally. It has sold thousands.

Wrapping paper patterns

The holiday season is a time when shoppers rush to the stores to purchase wrapping paper. Wrapping paper is usually overpriced in retail stores, so many shoppers opt to print their digital patterns instead. You can sell your wrapping patterns on Etsy. Sales will peak during the holidays.

This printable Secret-Garden-themed Paper Pack is available from Etsy seller VectoriaDesigns.

Etsy: Sell digital graphic design products

Here are some tips and examples for selling digital products in the graphic design category on Etsy.

Lightroom presets

Lightroom presets can be used to add custom filters to your photos. Etsy is flooded with high-quality presets for Lightroom that are popular among Instagram influencers.

It is among the most popular Lightroom presets sold on Etsy. This preset is targeted at influencers. Influencers are a major market for preset vendors.

Please find out more about how to create and sell Lightroom presets in our guide.

Procreate brushes

Procreate is one of the most popular graphics editors for iPads. The app comes with some default brushes, but for most graphic designers, that is not enough. Etsy is a great place to sell custom-made procreate brushes.

DrifterStudio sold thousands of procreate brushes through Etsy. This product is a great example of a product that focuses on high-demand watercolor brushes.

Print wall art

Etsy’s most popular product is wall art. You can sell wall art created by talented artists and designers.

Map prints with a stylish twist are in vogue right now. Etsy seller PaperEmporiumCo is cashing in on this hype, selling customized wall art map prints to any location.

Photoshop Actions

Photoshop actions are a collection of editing tasks pre-recorded that can be installed and played on any file in order to create unique effects. Designers can apply the same products to photos without editing them manually. There are actions to suit all kinds of needs. There are actions to make 2D illustrations appear in 3D and others that will turn photos into sketches.

The action bundle from PrintableArtDigital transforms your photos into vector art or cartoons.

Clip Art

Why not sell your digital artwork as clipart if you are a talented graphic designer or illustrator? It would be best if you sold your clipart in collections rather than as individual pieces.

This collection of fifteen pastel rainbow-themed files has been one of the most requested clip art sets on Etsy. This clip art set has been purchased tens and thousands of times.


Fonts are digital products that Etsy sells and appeal to its target audience, which is designers, makers, and craftspeople. On the platform, you can sell any type of font, including serif, sans-serif, experimental, and script fonts. One of the most popular font categories is Cricut fonts, which are fonts designed specifically for Cricut machines.

This popular font bundle includes ten beautiful script fonts. Thousands have sold it.


You can make a lot of money on Etsy if you have a knack for graphic design. This is one of the most popular categories, but the competition can be fierce. You’ll have to price your service competitively.

Logolane is a top-rated seller on Etsy. They offer affordable custom design services with unlimited revisions. Files are delivered digitally and in different formats.

Video intros

Are you an expert video editor with a good understanding of Final Cut Pro and Premiere Pro software? Why not create custom video intros that you can sell on Etsy to YouTubers?

This is a professional motion graphic artist who offers custom video intros and outros. There are dozens of satisfied customers and great reviews.

Video Effects

You can also sell your custom video effects (VFXs) for editing software like Premiere Pro, After Effects, or Filmora.

This collection of VFX from BrixGraphic contains a large number of effects, including energy and shockwave effects. This item has been sold hundreds of times.


Etsy offers a wonderful platform for independent photographers to sell prints. You can sell any photo print: landscapes and portraits. Even your feet photos (yes, this is a niche) can be sold. You’ll also need to find a place in photography, as it is a very competitive field.

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