Facebook has over three billion active users every day, from CEOs and students to businesses. While the community exists, it’s not always easy to reach them.
Brands are no longer able to rely on Facebook posts alone, especially those that are just getting started. You can use promotional content to get users to visit your Facebook page and website. But this takes more than a budget. It requires strategy.
How Effective Are Facebook Ads?
Facebook ads are effective because they offer a high level of audience segmentation; there are many users of the platform, and you can get analytical insights. Facebook ads can be successful if they are combined with good strategies and iteration.
What does Facebook advertising look like when it’s optimized? Take a look at the list of best Facebook ads from different industries to get some inspiration for your next Facebook campaign.
Our collection of 50 Facebook ad examples from businesses we admire will show you how to put these best practices into action.
Monday.com is a task-management tool that caters to multiple operating systems, both desktop and mobile. But in the photo ad above, the company used its compatibility with Mac computers to remix its logo in the original rainbow colors of the Apple brand.
It’s smart to use the familiarity of household brands as a springboard for growing businesses such as Monday.com. The ad above, which fills in the Monday logo using Apple’s rainbow-colored stripes, captures the attention of Mac users. They’ll recognize the retro rainbow stripes and could benefit from a new task management tool on their computer.
Why This Ad Works
The Monday logo is visually appealing. The rainbow colors of the logo stand out against the black background.
It is relevant. This ad has many benefits for Mac users and people who organize their daily tasks.
It is valuable: This ad draws attention to the fact that Monday’s product is compatible with Mac computers. Mac users will, therefore, find it more useful.
The ad has a clear call-to-action: “Learn More”, located at the bottom right of the ad, is an invitation to learn more about the product’s use on Apple hardware.
This is how an event ad from Amazon looks in the News Feed on a desktop. This ad works well on a few different levels: A sample product is clearly displayed, the ad shows an impressive (but honest) rating of that product, and you know which event Amazon is promoting right away — Black Friday.
Facebook event ads are a great way for ecommerce companies, like Amazon, to increase sales during specific times of the year. List the events, holidays, conferences, shows, and awareness months that are important to your business before investing in event ads. You will know which marketing campaigns correspond to these events and when you should promote them on your Facebook Business Page.
Why This Ad Works
It is visual: This image not only has a larger size than the right-hand column display, but it also makes use of warm colors and space. These features attracted my attention to the product.
This is relevant: I am a cat mother, and this offer clearly meets my needs.
This includes a value prop that is enticing: Amazon advertises a self-cleaning cat litter box, which has incredibly high value for cat owners. It also shared positive customer reviews below an image. (Social proof, anyone?)
The call to action is clear: Amazon tells me that if I don’t click the ad by today, the litter box deal will disappear. The “Now” CTA is a strong CTA that encourages clicks.
This photo ad by NatureBox features a creative point-of-view shot that is perfect for the angle at which you’d dive into the company’s various healthy snacks. The ad makes you imagine your next house party… I thought the peanuts spilling out onto the table was a nice touch.
Play around with digital design and live-action photography in your next Facebook photo advertisement. NatureBox, as you can see from the above ad, was able to design a vibrant icon that says “free trial”. This would have worked just fine on its own.
This Ad is Effective
The image is visual. It shows exactly what’s included and clearly calls out “free trial.”
Everyone loves to snack. NatureBox, a lifestyle subscription company, is the one that this person is interested in.
This advertisement is packed with value. The “free trial” is the first thing you notice when you look at the picture. It also clearly states the health benefits of its goodies.
The call to action is clear: NatureBox wants you to test its free sample. You’ll know what to do next in no time.
This is an example of a short (literally) and sweet (retargeting) ad by Winc (formerly Club W). This ad appears in the right column on Facebook for users who are interested in wine. If you want to make sure that your product is marketed to the people who are most likely interested in it, then ad-modeling the product like Winc did above could be the key.
This Ad is Effective
It is visual: The visual appeals to wine lovers of all kinds.
This is relevant. I saw this in the News Feed of my wine-obsessed coworker. Do I need to say more? Relevance gets two thumbs up.
This package includes a value-added. Three bottles at $19? This is a great deal. The viewers are also lured in by an added value: a 10% discount on the first bottle of wine.
This has a strong “call to action.” The word “get”, which is a powerful call to action, appears twice in this. This offer would have been even more powerful if it had a time limit.
Here’s an example of a multi-product ad from Shutterfly, along with the additional images that are used in the ad. Each image has a different offer to appeal to many different demographics in one ad.
Each image is consistent with the Shutterfly look and feel. This is an important feature of ads featuring more than one product and picture.