It’s a no-brainer to optimize your website for lead generation. It’s not just a matter of putting a “Click Here!” button on your homepage and waiting for the leads to come in.
Begin with a clear goal.
Consider your goals before you create your website for lead generation. Get more specific. Your primary goal is to generate leads.
What would you like visitors to your site to do? What do you want the visitor to learn about your industry or product?
You’ll then want to create an ebook or a whitepaper for them to download. They can do this by filling out the form and providing their contact details.
You may want to increase the number of people who sign up for your product. You’ll want to use calls to action on your sign-up form and landing page.
Plan your website’s lead generation by identifying your goals.
Find a CMS Tool
You have a specific goal in mind when creating a website for lead generation: to increase the number of leads that your business receives. It would be best if you looked for a CMS that will make it easy for you to capture and convert your leads.
The best tool for lead generation will have built-in optimizations geared towards lead generation. It should include forms — such as sign-up and contact forms — email marketing features, live chat, and built-in analytics to track and measure lead generation efforts.
If you are not a web designer, or you don’t have one on your team, then you will also want a CMS that is easy to use. It would be best if you looked for a tool that has drag-and-drop capabilities or pre-installed themes.
This feature will allow you to create a beautiful and functional website even if you have no experience in website development.
How to increase leads on your website
Let’s look at nine easy ways to increase the number of leads generated by your website.
Add forms to pages with the highest traffic.
It’s crucial to benchmark the current state of your lead generation efforts before you start so that you can measure your progress and identify areas for improvement.
You may not even be aware that some of your pages could generate excellent leads.
Start by identifying your main lead generators. Here are some of the most common ways a company might receive visitors:
Email Marketing. Users who click on your email to visit your website may be a source of traffic.
Social Media. Users who participate in a social media campaign may drive traffic to your profile.
Live Chat. Users may contact your customer service department through a chat window on your site.
Blog Posts. Your best-performing blog posts may bring you traffic.
You’ll need to identify the source of your leads to ensure that you are able to create pages that will keep visitors interested.
Let’s say, for example, you use an analytics program to track leads.
You can update your pages with engaging content to keep your visitors on your website.
Add long-form content to your most popular website pages. Visitors can access it via forms that ask for their contact details.
You can measure the performance of every lead generator.
Use a tool such as Website Grader to evaluate your lead generation sources, including landing pages and CTAs. It will also provide feedback on how to improve the content you already have.
Compare landing pages with good results and landing pages without success.
Let’s say, for example, that 1,000 people visited Landing Page A, and 10 filled out the form, converting it into leads. You would see a 1% rate of conversion for Landing Page A.
Imagine you have a second landing page (Landing Page B) that converts 50 visitors into leads every 1000 visits. This would mean a conversion rate of 5%, which is excellent.
Next, you could optimize Landing Page A based on how it differs from Landing Page B.
You could also run internal reports. You can evaluate landing page visits, CTA Clicks, and thank-you pages to see which offers perform best. Then, create more similar ones.
Optimize each step in the lead generation process.
You shouldn’t link to a snow-clearing consultation if your visitor searches “lawn care tips.”
Be sure that your offers relate to the page on which they are displayed so you can take advantage of visitors’ interest.
You can begin tracking a visitor’s conversion path as soon as they land on your site. This path starts when a site visitor visits and ends with them completing a form to become a lead.
Sometimes, a visitor’s journey doesn’t lead to the goal they were hoping for. You can optimize your conversion path in these cases.
How? You should test four important elements of the lead generation process when you run an A/B Test.
Start by adding a simple CTA to your homepage.
The CTA will keep the attention of a visitor if your homepage design has caught their eye. Do not bombard your visitors by inviting them to view the most complicated or lengthy content.
Your homepage is at the top of the marketing funnel. It should offer a free trial or a subscription to a recurring advertising campaign. Consider adding one of these CTAs to the front of your site.\Subscribe to updates.
Consumers want their browsing to be as unobtrusive as their purchasing experience. Many times, consumers are not yet ready to buy when they find your site.
Subscribe to an email to keep them informed of the latest industry news and products. This will help them learn about you without any effort.
Follow up personally with those who choose to remain on the mailing list in order to gauge their level of interest and ultimately convert them into Marketing Qualified Leads (MQLs).
Download ebooks from specific blog posts.
Create blog posts that promote an ebook or a whitepaper so your visitors can read more about the topic they have just read on your blog.
Lead generation and search engine optimization (SEO) are a perfect match.
Your blog content will help you to develop the page authority required to rank your site on Google.
Google organic visitors are more likely to be looking for solutions to problems you can solve, making this type of lead generation very valuable.
Start by conducting keyword research on an industry-relevant topic. Create a series of blog posts centered around this topic. Next, write a report that delves deeper into the matter.
This report can be packaged into a PDF file that blog readers may download by using their email address, name, and company.
Use the three-part path to conversion described above and email each person the resource they downloaded. Follow up with them via a kickback message that keeps their interest in the material you provided.
Create a live chat feature for your website.
The sophistication of live chat services is increasing, but so are the expectations from consumers when they want to learn more about potential vendors. You could be losing out on an important lead generator.
A recent HubSpot study on consumer live chat behavior found that 26 percent of respondents preferred live chat to other customer service methods.
Audit your website and see what pages are most popular to generate leads via live chat.
You can install live chat on pages where your customers are most likely to need assistance or information.
You can easily collect and log information about their product requirements while you answer their questions.
You can integrate your customer support team into your live chat function, depending on who initiates the chat and what questions they ask. It is important to ensure that all website visitors are addressed, no matter how the conversation develops.