Product research, advertising, social media, and order fulfillment are all part of customer service.
It’s not surprising that many new entrepreneurs suffer from burnout.
Any experienced ecommerce owner will say that the list of tasks to be completed when running an online shop can be long, especially for those just starting.
We’ve spoken with several successful online merchants and found that they all agree on the importance of systems in stealing their business.
Before we get into the and, let’s briefly explore what systems are.
A system is a collection of guidelines and processes determining when and how decisions should be made. They are often considered the foundation of a successful business because of the support that they provide.
These are the benefits of using systems.
They are time-saving. System efficiency increases productivity by eliminating the need to think about every decision. The decision-making process can be accelerated by using predetermined criteria.
They make outsourcing simpler. You’ll be able to test different methods and know what works. It’s easier to create guidelines and delegate work, knowing that standards will be met.
Outsourcing work can help you focus on other essential aspects of your company.
We’ll look in the next section at the systems that veteran ecommerce business owners have implemented and how they used them to grow their businesses.
Finding Winning Products
Pierre, a successful merchant, spent a lot of time and effort to find the right product. He knew he could not rely on one product to succeed and needed other products to maintain the momentum.
He decided to create a two-step process to help him identify products that have potential and to discard those without.
Here is his formula:
Step 1. Snoop on the Facebook ads of his competitors and find out what they are using.
Step 3: Advertise the products he sells, list them in his store, and try to make sales.
It’s an easy system. Even though Pierre knows that this is not the most foolproof system, he still gets products that do not perform.
Pierre says that if a product works, it is worth trying ten products that don’t work.
It is. He has found winning products, which have helped him reach sales of almost $1 million in 2019 with his system.
How to Build a Sustainable Business
Pierre is not the only entrepreneur with a product validation system.
Shishir, a couple who dropships products, and Namrata have tested hundreds of products until they found the one that works.
They were eager to duplicate this success, but the long and tedious process they had experienced with their winning product deterred them. They knew there must be a better way.
They set out on the same path as Pierre to create a system.
They use a four-stage process to find the best products. You can also learn more about the process by clicking here.
Shishir and Namrata’s ecommerce business is a web of systems. They know it’s exactly what they need for business sustainability.
Dropshippers, both new and experienced, would agree that the best advice they could give is to create as many systems as possible, from product research to customer support and ad scale-up.
The only way to ensure the sustainability of my business in the long term is by putting systems into place. Shishir Nigam
You can delegate work and focus on scaling
Ryan Carroll’s approach towards systems is based on his view of dropshipping.
Ryan says, “It is like the engine in a car. There are many parts to it.”
This is what makes this business so unique. “Everything is system-based.”
He realized the importance of systems after a few failures. He created designs that were compatible with the dropshipping model.
After implementing the right processes and procedures, Ryan could quickly outsource certain company parts, such as order processing and customer services.
This allowed him to concentrate on his strengths: bringing in sales. He could now focus on finding new products and creating advertisements.
As you scale up your business systems, focusing your energy on what will generate the most rev is essential.
The conclusion of the article is
Systems are not just a way to give your business structure; they also lubricate the wheels.
They may not always provide the correct answer, but they can take out the monotony of running a small business. This will lead to increased revenue in the long term and a more positive entrepreneurial mindset.